Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’
The experience centre offers an immersive visual experience, showcasing the latest LED COB and MIP technologies and products.
The Jury judges entries in two groups
OAA 2024 received a total of 348 entries across 7 categories.
Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.
Brands of all hues adorn the large formats
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Old Mout Cider is the launch partner
Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit
The campaign illustrates the use of data to solve real-life problems
