The initiative illustrates how social messages can be effectively communicated through OOH
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
DOOH has the makings to make it big, say industry leaders
Milestone Brandcom planned and executed the innovative campaign in three cities
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show
The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh
The innovation was executed at Mahim Causeway, targeting SEC A & B audience
Recognise and reward good creativity in the outdoor space, says DaCunha
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
