The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
OAC 2014 gets underway at Grand Hyatt, Goa
The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi
The OOH firm used mainly large formats for the 30-day campaign
LOMS has executed the bqs innovation using LED and moving effect
The company states that LED video walls have much scope for use in the OOH space
7 specialist agencies had pitched for the mandate
Balaji Ads has used a variety of media formats for the campaign that includes 150 traditional large billboards, traffic consoles, bus shelters, unipoles, pillar wraps, LED...
Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign
Arun Sign Service executes the campaign, using mainly billboards and unipoles
