The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22
65% of top 100 OOH advertisers increased their OOH spend from 2022
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to...
Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a...
Aligned with World Cancer Day
With patriotic-themed movies poised to hit theatres amidst increasing anticipation surrounding elections, Dharma Productions is all set to fly with its ‘Yodha’
“As a small business ourselves, we understand that a little support can have a lasting impact,†says Adam Shapiro, President and CEO of Ballyhoo Media
Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process
From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed...
The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning
