Publicis India appoints Aman Mannan and Shitu Patil as Joint National Creative Directors

In a strategic move aimed at fortifying its creative leadership, Publicis India, a prominent part of Publicis Groupe India, has named Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). This significant development underscores the agency’s commitment to fostering innovation and delivering exceptional creative solutions across its brand portfolio.

Aman Mannan who with nearly 25 years of experience across leading agencies such as Interface Communication, McCann Erickson, DDB Mudra Group, and Leo Burnett India, Aman has helped these agencies earn widespread acclaim at prestigious events such as Cannes, The One Show, Clios, LIA, ABBYs, and Effies. Aman has also worked with a range of brands such as P&G, Unilever, Coca-Cola, Mahindra and Mahindra, and HDFC Life, among others.

Shitu Patil, a dynamic creative leader with 23 years of advertising and branding experience, joined L&K Saatchi & Saatchi in 2022, starting her second stint with the Groupe. She has worked with leading agencies like Lowe Lintas, FCB and Publicis Ambience. She also successfully ran her own design agency, Plus One. Shitu’s professional endeavours include D&AD, Effies, ABBYs, and Kyoorius awards, along with jury roles at D&AD and ABBYs. Her diverse brand portfolio features Lakme, Raymond, Cartier, Renault, and others.

Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India, said, “The search for the perfect blend of creative talent and cultural fit was challenging, but in Aman and Shitu, we have found a team of rare creative talent that spans the entire spectrum of creativity. We are confident that these two wonderful people will inspire our teams and clients to new heights.”

Oindrila Roy, Managing Director of Publicis India, added, “Aman and Shitu are a powerhouse of creativity and their experience in delivering award-winning work reaffirms this. We are confident that as NCDs, they will inspire our teams with new energies.  We are certain that their creative prowess and strategic acumen will contribute to the continued success and growth of Publicis India.”

Both Aman and Shitu expressed enthusiasm for their new roles, with Aman emphasising his commitment to integrating cinematic storytelling into the agency’s projects and placing art at the centre of their future endeavours, while Shitu underscored her focus on uplifting and strengthening teams to create distinguished work and take the company and its clients to new glory.