Results For "Cinema"
87 News Found
Top honour for Xperia Group at Goafest’s Media Abby awards
In Digital OOH By M4G Bureau - May 29, 2023
The OOH experiential agency won Gold in Innovative Use of Cinema
Miraj Cinemas marks its Surat debut with 5-screen premium multiplex at KSB Olympia
In OOH News By M4G Bureau - February 17, 2023
Targets to open 300 screens by FY24
OnePlus projects India’s first immersive 4DX commercial in cinemas
In OOH News By M4G Bureau - September 23, 2022
OnePlus has unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects to be screened in all PVR 4DX cinemas.
Technology: driving element for both cinema and OOH industry
In Gallery By - September 08, 2022
Ajay Mehta Founder & MD, Interactive Television (iTV), and MD, Kinetic India said, “After the pandemic, we are starting from scratch, which gives us a space to correct the mistakes, make it up to date and relevant in the digital age.”
Amazon’s innovative ad campaign for Alexa leaves cinema audiences awestruck
In OOH News By M4G Bureau - August 03, 2022
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
Ajay Mehta, Founder & MD, Interactive Television (iTV), and MD, Kinetic India to speak at OAC 2022
In OOH News By M4G Bureau - July 22, 2022
Ajay Mehta will be addressing the convention on the theme of ‘Cinema & OOH advertising: The big picture’
57% consider brand’s reputation while making a purchase: Axis My India CSI Survey
In Research By M4G Bureau - July 05, 2022
31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.
PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India
In OOH News By M4G Bureau - May 06, 2022
The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.
Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas
In Campaigns By Rajiv Raghunath - October 26, 2021
The campaign urges cine-goers to bring family back to the cinemas
Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres
In Digital OOH By Rajiv Raghunath - October 13, 2021
The kiosks will run standard display advertising and touchless interactive content harmoniously