After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited...
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and...
Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong,...
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
Development of about 1.1-million sq. ft of commercial space is expected to complete by March 2016
Posterscope has executed the campaign in Kolkata
Diesel has reached out to highly-educated, fashion conscious youth in the 16-35 age group by executing the campaign on JCDecaux's CityLights media
Posterscope India conceptualized and executed the OOH campaign, using 350+ media units and 200+ unique artwork adaptations
Ogilvy One India organized the one-ground activity at PVR Cinemas in Mumbai and Gurgaon
Key findings of the report say that Indian advertising industry grew a whopping 16.4% in 2014 and is expected to grow by another 9.6% in 2015,...
