Campaigns

Samsung Gear S2 launches holiday campaign across the world

Samsung’s Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.

Published

December 24, 2015

VJ Media Bureau

Getting into the holiday spirit of “in with the new, Samsung launched a new out of home (OOH) advertising campaign for its Gear S2 watch range. Seasonal signage, interactive billboards, metro station takeovers and pop-up stores celebrate the new wearable and the new year to come.

As part of the festivities, Samsung is releasing a wide range of holiday-themed watch faces, including winter landscapes, snowflakes, snowmen and snow globes. There are even faces that look like Christmas sweaters, Christmas trees and more.

In addition, the festive Gear S2 greetings, showcasing the special watch faces for both the Gear S2 and the Gear S2 classic, are surfacing all over Europe and Asia.

Gear S2 features on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Central, Hong Kong, grabs attention at the center of Italian fashion, Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.

A coffee shop on Seoul’s popular Garasugil Street, in the famous Gangnam district, is operating a fanciful Gear S2 pop-up store until the end of the month, full of holiday cheer. It features such attention-getters as an entrance decorated like a giant present, a large LED installation depicting the Gear S2 and a Christmas tree full of watch-face ornaments.