The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and...
Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about...
Posterscope India created and executed an OOH campaign to build familiarity with the Windows OS and capabilities of Lumia devices, creating meaning for Lumia 730 as...
The five-month long campaign was created to promote India's first Red Bull Flugtag, where all elements were centered on the theme - School of Indian Physics....
The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and...
Sony MAX executes a yet another clutter breaking campaign to promote their television premier of 'Yeh Jawaani Hai Deewani' .
Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.
The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.
