The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility and consumer engagement during the peak...
As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing the power of out-of-home advertising to...
With insights from Siddharth Anand Jha, Senior General Manager of Marcom, Havells India highlights its strategic approach to consumer engagement during the festive season through impactful...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the fun alive with Zepto’s 10-minute delivery...
This contract is for a 3 year period with total rights for all Above The Line (ATL) and Below The Line (BTL) advertising assets, as well...
Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
Smart cities have the potential to be giant social media networks reaching mass audiences
Ocado’s retail media journey aligned with the UK’s retail media industry expansion
Veridooh's proprietary and patented solution, SmartCreative, collects data to track, measure, and verify the performance of DOOH campaigns.
itel Mobile, with nearly 360-degree OOH coverage, is driving engagement in key markets by using mobile trucks, umbrellas, and banners to connect with budget-conscious consumers during...
