Sailesh Muthu, CEO of AdMAVIN, explains how their platform uses geo-spatial data to help advertisers compare OOH sites based on location, audience, and cost efficiency. AdMAVIN...
Partnership set to capitalise on the growing demand for cinema advertising, with market Ad-Ex projected to grow by 12% this year
Moving vans were seen carrying ads by ASOS and AJIO with a large QR code, inviting the passersby to scan for an experience
Santosh Padhi (Paddy), Ayesha Ghosh, along with Shreekant Srinivasan (Head of Delhi) have put in their resignations at W+K India.
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction for the brand’s marketing strategies.
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on how technology is empowering brands to...
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising network and enhance its tech-driven solutions...
