Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out of Home (DOOH) a key growth...
With a clever twist, each billboard ends with the tantalizing line, “ikea.india is typing...,” leaving viewers anticipating the brand's next move.
Both visually and metaphorically, the campaign demonstrated how the brand adapts to nature, rather than forcing nature to adapt to it.
Praphul Misra, founder and Managing Director of Oi Media, explains that the Indian out-of-home (OOH) advertising industry is slow to adopt technology due to deep-rooted challenges...
Sravanth Gajula, Founder – AdOnMo, spoke about the importance of optimising digital signage network for best business outcomes on day 1 of DDX Asia Business Conference...
This historic agreement, signed with Municipal Corporation Mohali, involves a massive investment of ₹346 Crores over the tenure, including GST, for a total of 300 premium...
This long-term deal reinforces Wildstone’s position as a leader in digital outdoor advertising, while also providing TfL with a major revenue boost to support London’s transport...
With over three decades of industry experience, the company offers a comprehensive suite of services, including Out of Home (OOH) advertising, retail branding, digital marketing, fabrication,...
Ahead of JioHotstar's launch, JioCinema and Disney+ Hotstar engaged in a playful exchange across city billboards and digital platforms, teasing each other in a light-hearted conversation.
