This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's powerful connection to the sport.
In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being commoditised and how innovation, storytelling, accountability...
Apurva Parekh showcases how the company’s philosophy of deep connection drives impactful OOH campaigns, from iconic billboards to culturally integrated activations.
To explore how AI is transforming the OOH advertising landscape, marketing minds from different industries came together for a panel discussion at OAC 2025.
Day 2 of OAC 2025 featured an insightful fireside chat between Ranganathan Somanathan, Chief Growth Officer of Billups (Singapore), and Dr. Kushal Sanghvi, Media, Marketing &...
Each billboard features a split design centered around a specific product offered by Zepto.
“As consumers become more value-conscious and environmentally aware, brands are now required to not only deliver impactful messages but also do so sustainably and measurably, the...
DOOHIT's platform offers a seamless, efficient, and accessible service that empowers stakeholders to effortlessly manage and maximize their campaigns.
DOOH in Australia continues to dominate, now accounting for 76.3% of the total net media revenue year-to-date, up from 74.5%* last year.
The campaign is executed by Platinum Outdoor