Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as...
The conference will feature a panel discussion on 'What will it take for brands to plan big for Karnataka OOH', addressed by Abhijit Sengupta, CEO, OAP;...
The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on...
The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s...
The Automated Proposal Platform will allow media agencies to request proposals from OMA members and combine those proposals into a campaign. Agencies will also be able...
JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney,...
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video...
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
