Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager,...
The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them
The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018
The Australian OOH major is lauching an equity raising to fund the purchase
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa,...
APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal
This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign...
Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
