The company expects advertising to account for 25-30% of total revenues in a few years
This exchange comes one month after WPP declined the opportunity to take on more shares of oOh!media
The merged companies will continue to compete with each other and with other out-of-home advertising providers
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager,...
The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them
The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018
The Australian OOH major is lauching an equity raising to fund the purchase
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa,...
APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal
