The moving billboard, so to say, also served as a strong consumer engagement avenue
Active Media Innovations ideated and executed the campaign in Mumbai
The screen towers at approximately 19 meters by 72 meters—covering a surface area of nearly 1,400 sq. m. or over five full-size tennis courts
The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run...
Havas Group introduces programmatic trading platform Adcity Solution
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
The campaign is aimed at building audience for the reality show
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and...
