The brand uses smart copies to drove home the message of product durability
We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH
Clear messaging - hallmark of the campaign
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.
The brand teamed up with BMeG to give away surprise gift hampers to passengers.
These developments could catapult transit media business to a higher plane
The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport
This move is in line with increasing air passenger traffic and rising demand for high impact media
Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time