South India Talks OOH conference to be held at Courtyard by Marriott, Bengaluru on January 20, 2023

The southern states, most of which rank high as consumer markets, are among the top OOH advertising destinations as well. Today, as much of India’s economic growth momentum comes from the new dynamism of non-metro cities, the urban conglomerates across the southern region are playing a key part in this growth process.

On the OOH front, southern markets – covering Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and Kerala – are seeing expansion of transit media business, such as, at airports, railway stations, Metro networks, etc.; accelerated digitalisation of OOH media; and urban infrastructure and city beautification linked media formats. Cities like Bengaluru, Hyderabad, Chennai, and Kochi are also seeing tech startup businesses that are developing innovative solutions for OOH business.

Against this backdrop, VJ Media Works has announced that it will be organising the ‘South India Talks OOH’ conference in Bengaluru at Courtyard by Marriott, Hebbal on January 20, 2023. The one-day conference, presented by the lead sponsor Coral Media, will feature talks & presentations by industry experts, and panel discussions on the compelling growth opportunities and attendant challenges that meet OOH / DOOH media players in the southern states.

South India Talks OOH, which has as its main theme ‘The Big Leap into Future of OOH’, will feature both state-specific sessions, as well as presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.

Over the years, VJ Media Works has organised Talks OOH conferences across the country, in cities like New Delhi, Lucknow, Mumbai, Kolkata, Ahmedabad, Kochi, Chennai, and indeed Bengaluru.