The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media...
The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India
The launch highlights the importance of India as a focus market for KLM. The new cabin is available on flights between Bengaluru, Delhi and Mumbai to...
Metro rail networks make a neat cut for advertising
Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have...
The OOH major's brand partnership with OAC stems from a deep conviction in leveraging knowledge for business.
Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at...
The new innovations – The360 and Dynamic Lightboxes – offer immersive brand experiences
A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief...
