Unibic, partnering with CASHurDRIVE, goes for in-flight sampling in Jet Airways flights across six major Indian cities.
In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.
To engage the customers and give them an on-the-spot experience of the Open Network interface, a human-size interactive touch-screen was placed in a bus shelter in...
CASHurDRIVE, a renowned name for in-flight branding, recently executed a sampling promotion for a newly-launched cookie brand from a FMCG giant in flights.
Bright Outdoor Media executed this out-of-home campaign for MTV's popular show India's Next Top Model Season 2
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-Ã -vis print, radio,...
Ethnic menswear brand Manyavar goes for a high-decibel brand activation at the launch of their first outlet housing womenswear brand, Mohey.
Nescafe runs promotions in Spicejet flights by giving away samples of Nescafe coffee sachets and audio messages about the product.
Vritti Media own 3 Gold & 1 Silver at ACEF for their performance in BTL and customer activation categories
