The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
GST officers will visit markets to build general awareness of the new taxation norms
ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a...
Along with the yoga session, the brand also sent you a healthy living message via digital screens and video walls at the Mumbai metro station.
Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.
The bottle included a'Thandak Zone' where mist fans gave relief to the mela visitors from the heat outside. The mist fans threw cool air with a...
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
The Street Store, a CSR Initiative of IDBI Federal Life Insurance, provided a unique outdoor shopping experience to the lesser privileged section of society
FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards
