The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
The Quintessential OOH Quiz, powered by Xtreme Media, will be held on Day 1 of OAC 2025, adding a dash of stimulating interactivity for the audience.
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the much-needed confidence with data-backed analysis for...
The Congress, to be held in Mexico City from June 4-6, the first time it has ventured into Latin America following a successful first foray to...
It’s Spotlight will exclusively manage and operate the mall’s complete advertising inventory, including OOH, DOOH, ATL, and BTL
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
There will also be an additional afternoon speaker session on Friday June 6, a first for the Annual Congress.
Amanda Dorenberg, CEO, ArtsHouse Media Group emphasizes the transformative role of technology in digital out-of-home (DOOH) advertising, highlighting how programmatic DOOH is making the industry more...
