Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong
Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in...
“OAA strives to recognise good creative work,” says Aatika
Troy Townsed, CEO, Zitcha says the collaboration with Venvee is a major advance for in-store retail media
Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty
The song grabbed attention across Gujarat, gaining more than 10 lakh impressions in a day
Major Gujarat cities stand out for their significant purchasing power and economic activity, states Jayesh Yagnik, CEO, MOMS Outdoor as he shares his perspective on the...
DOOH revenue accounts for 74.1% of total net media revenue year-to-date
The innovation executed by GroupM
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
