Abhay Kumar Mishra, CEO of Mumbai Metro One Pvt Ltd, will share his perspective in the session on'Physical Infrastructure Growth in India - Creating New OOH...
Signpost India has signed an exclusive 8-year contract with Bhopal City Link Ltd (a subsidiary of Bhopal Municipal Corporation) for the 98 bqs
Laqshya Media executed the campaign in Delhi
During a session themed'Can PPP Projects Give OOH Industry a Bigger Footprint Across The State & Improved Profitability', industry leaders of Chennai & ROTN deliberated upon...
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH...
The campaign is specifically deployed on Mumbai Metro, which is the most exclusive location to promote and reach target audiences, with about 8 lakh daily commuters...
Relevance, localisation and topicality of the medium are central to the campaign
Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units
The brand has taken up more than 50 sites for two months using formats like billboards, kiosks, and standees for the campaign
More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest
