The campaign is specifically deployed on Mumbai Metro, which is the most exclusive location to promote and reach target audiences, with about 8 lakh daily commuters...
Relevance, localisation and topicality of the medium are central to the campaign
Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units
The brand has taken up more than 50 sites for two months using formats like billboards, kiosks, and standees for the campaign
More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest
The just released FICCI-KPMG India Media and Entertainment Industry Report 2015 states that the Indian OOH industry is expected to grow at a CAGR of 9.8%...
The categories for which psLive Rural won the awards included'Small Budget campaign of the year' (Jaagte Mat Raho, Gold),'Agriculture / Dairy initiative of the year' (Sweetness...
Three OOH media owning firms in Delhi - Brite Neon Signs, Landmark Outdoor Media Service (LOMS) and Glamour Advertising - consolidated their media assets under a...
The campaign covers 99 networked 55 HD screens. This is the first synchronised digital network executed on any Indian Metro line.
520 locations included in the tender
