The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.
The DOOH campaign asks road users"Why Drive Yourself Crazy
The Efi-VUTEk® GS3250LXr Pro LED roll-to-roll printer meets specific requirements for the production of fleet & vehicle graphics, billboards, outdoor signage, etc., explains Arrow Digital
The 8-ft high FOB offers double sided advertising area totalling 120 sq. ft
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
Big FM is promoting their brand among young college and office goers
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
SDMC will soon float a tender to build smart utilities which will have around 300 sq. ft of outdoor advertising space each
