Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.
The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights
Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
The mandate covers OOH, print, television, radio, and cinema
‘OOH is primed for accelerated growth’
Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for...
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA)...
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
