The company is planning to install vending machines at bus shelters for additional advertising space.
Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and 'Mishti' or...
With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the...
It's now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this...
As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
Kolkata experienced music & celebrations with the Tata Sky Karaoke service through an appealing out-of-home activation
Headed by Navneeth Mohan, the new wing focuses on creating new, delightful and unforgettable brand and consumer experiences.
The brand aims to provide'faster, smarter, and better' experience to its customers through interactivity at the station.
Executed by MOMS the pan- India campaign has been rolled across 22 cities using various types of out-of-home media options.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
