Anupriya Acharya, Group CEO, ZenithOptimedia India, is an eminent media professional with 20 years of experience in media agencies across India and Singapore. Prior to this...
Rupinder Singh Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd (Amul), India's largest food products organisation with a turnover of around Rs 20,733 crore,...
The policy is expected to set stringent norms with regard to categories and shape of hoardings, use of colour, lighting and luminance of outdoor media, capacity...
Mumbai-based digital printing major Vijas Digital has completed 20 years in business. The firm's directors Jamal Agwan and Altaf Agwan share their perspective on the printing...
Latest HP Latex and HP Scitex printers and presses help businesses reach new customers and new profit pools
Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units
An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM)....
Indian Pharmaceutical Association (IPA) rolled out a unique outdoor campaign to inform people how to use antibiotics in a wise way. The campaign covered the major...
The two air-conditioned bus stops have come up at VIP Road (Sreebhumi) and near the Lake Town crossing.
It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
