Hyperspace developed the idea of converting a real car into a Hot Wheels car by giving it a powerful visual impact.
The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens
PSI strategically captured student dominated locations for the campaign
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
Chris O'Donnell is Global Commercial Director, Posterscope Worldwide
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry...
The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend...
Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group
The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.
With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the...
