In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.
Combining digital with OOH in the most innovative way, Kinetic executes an OOH campaign with twitter interaction at vantage sites in Mumbai for Sab TV's show...
The technology used behind this latest innovation is based on 'addressable pixel programming', where every pixel is coded and mapped on the hoarding.
Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited...
Bringing 17 years of experience to Carat India, Sujata Dwibedy joins as Executive Vice President.
Executed by Prakash Arts with Milestone as the creative partner, Airtel chose four prominent bus shelters on the OMR stretch for the 4G campaign.
The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and...
They have chosen Line III (Blue Line) which is from Dwarka to Noida/Vaishali because of its longest and busiest route covering 51 stations and 15 lakh...
French automobile giant, Renault forays into the small-car segment with an innovative installation of its new model - Kwid at Mumbai airport recently. Executed by Times...
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something...
