The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically,...
At a recently held international press meet in Bangkok, the company laid out its growth plans and brand positioning, in sync with its goal of becoming...
Sam Balsara, who held majority stake in the agency, will become a minority partner
Frooti conquers OOH space in 160 cities with its multi-format #LivetheFrootiLife campaign.
Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live
According to the report released this month, OOH is growing relatively strongly at +3.5% in 2016 and +3.4% in 2017, with stable share of spend of...
Zee Melt 2016, an innovative marketing and design event spanning over 2 days started in Delhi today with a well-thought range of sessions and workshops involving...
In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.
Combining digital with OOH in the most innovative way, Kinetic executes an OOH campaign with twitter interaction at vantage sites in Mumbai for Sab TV's show...
The technology used behind this latest innovation is based on 'addressable pixel programming', where every pixel is coded and mapped on the hoarding.
