ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a...
Companies are pushing agencies with outdoor solutions that target right audience at right location
The agency will be handling the statutory body's advertising efforts including OOH & ambient along with planning and execution of its various on-ground activities and initiatives.
The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically,...
At a recently held international press meet in Bangkok, the company laid out its growth plans and brand positioning, in sync with its goal of becoming...
Sam Balsara, who held majority stake in the agency, will become a minority partner
Frooti conquers OOH space in 160 cities with its multi-format #LivetheFrootiLife campaign.
Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live
According to the report released this month, OOH is growing relatively strongly at +3.5% in 2016 and +3.4% in 2017, with stable share of spend of...
Zee Melt 2016, an innovative marketing and design event spanning over 2 days started in Delhi today with a well-thought range of sessions and workshops involving...
