Dr Minhas will make a presentation on the theme of 'How innovatively can OOH maximise opportunities in urban transit space?' at the upcoming Delhi NCR Talks...
The spike in passenger traffic growth at Indian airports augurs well for the Indian airport media advertising industry
The latest series provides high energy efficiency OOH lighting and extra-long produt lifespan
Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a...
Companies are pushing agencies with outdoor solutions that target right audience at right location
The agency will be handling the statutory body's advertising efforts including OOH & ambient along with planning and execution of its various on-ground activities and initiatives.
