Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment
In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on...
The brand has pressed into service its unique'Mobile Service Van' to connect with both prospective and existing customers in the rural areas
The OOH campaign, executed in a big way in Bangalore, Chennai and Hyderabad, is designed to introduce the new brand name to consumers, and also to...
The'Clean Chai' outdoor campaign has been rolled out in the Bandra reclamation area in Mumbai; HUL'cleaning up chai' now.
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the...
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
