Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location,...
It is a new product giving an off-the-shelf offering.
Fevicol reiterates its brand proposition of being the ultimate adhesive in an off-the-wall manner at the pandal of Lalbaugcha Raja, Mumbai.
For the Standard Bank Joy of Jazz, the brand dug a little deeper, emphasising the live element of performance and taking live music to unexpected places
The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part...
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range of Renault India cars available to the target audience who's on...
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an...
Speaking on the theme"Outdoor advertising in the digital world on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom...
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning on the opening day of the Outdoor Advertising...
