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Outdoor Asia (March 2026)

March 2026

Outdoor Asia (March 2026)

The March 2026 edition of Outdoor Asia covers
• DDX Asia 2026 deep dive – A comprehensive look at the expo as a convergence of digital display, DOOH innovation, and industry collaboration
• Exhibitor insights & market trends – First-hand perspectives on shifting demand, ROI focus, and evolving buyer expectations in DOOH
• The rise of immersive DOOH – Exploration of LED maturity, interactive tech, and the growing role of experiential formats
• Spotlight on media owners & agencies – Features on companies like WOW Advertisement and Krish Communication shaping regional and national OOH growth
• Brand-led OOH strategies – Insights into how brands like MYK LATICRETE are using proximity-driven outdoor to influence decision-making
• Integrated and pan-India campaign thinking – How agencies are scaling from regional roots to national execution
• Global insights & perspectives – Coverage of international trends including social DOOH and landmark-led storytelling
• Future of OOH technology – Focus on AI integration, intelligent display systems, and data-led communication
•I mmersive formats & innovation – Emerging opportunities like hologram advertising and next-gen display solutions
• OAA 2026 preview – Key changes, new categories, and evolving benchmarks for recognising innovation in OOH
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Showcase

Campaigns1 day ago

Zepto turns Poila Boishakh into a playful OOH moment

Paired with “Shubho Noboborsho from GO DESi x Zepto,” the messaging seamlessly blends brand presence with cultural relevance.
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DS Group extends ‘Living Billboard’ green plantation initiative to Mumbai

As part of this extension, the installation of the ‘Living Billboard’ in Mumbai features a large green billboard made of...
Creative Concepts2 days ago

ZILO translates ‘Try at Home’ into physical OOH

The installation is created by Sakshi Advertising Company
Campaigns2 days ago

JLR turns London’s Clapham Colossus into a stage for Range Rover Sport

The campaign is executed in partnership with JCDecaux
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Daikin turns up the cool with ‘Carefree Summers’ OOH campaign

The campaign is executed in Mumbai, timing it with peak summers

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DOOH

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Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk

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Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya

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