India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising. This newly revamped magazine, formerly Outdoor Today, is the key source of information and opinion for brand marketers, outdoor specialists, and media owners.
The July 2026 edition of Outdoor Asia, we spotlight the industry’s listed forerunners and explore how public market participation is reshaping the future of out-of-home advertising through greater transparency, governance, and investment opportunities. We also delve into the growing role of technology in OOH, the evolution of audience measurement, and the increasing convergence of physical and digital media.
The issue further features exclusive conversations with industry leaders on brand building, premium inventory, railway media, and consumer engagement trends, alongside a look at the creative possibilities emerging from Cannes Lions 2026 and the evolving role of AI in OOH. From innovative campaign snapshots to insights from the OAA 2026 jury, this edition captures the ideas, innovations, and intersections shaping the next chapter of the OOH industry.
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