Outdoor Asia November 2025 edition includes the following
• Cover Story: OOH gets the vote of confidence, but what about budgets? A deep dive into why marketers trust the medium and how spends are shifting.
• Brand marketers from JSW Steel, Bayer Consumer Health, Zepto, Sujata Appliances, Paragon, H&R Johnson, Skipper Pipes, Havells, and KFC share why OOH continues to deliver impact in an evolving media landscape.
• A ground-level exploration of Nashik’s changing OOH dynamics — local voices, challenges, opportunities, and what’s shaping the city’s future visibility.
• A comprehensive look into the digital display ecosystem — technologies, trends, and the forces reshaping the future of DOOH.
• Creative OOH highlights, including the biodegradable billboard that fulfilled its purpose and India’s most striking campaign moments.
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This campaign uses the classic Fevicol humour to transform commuter annoyance into a memorable brand message.
The campaign is executed by Sociowash
The campaign is executed by Posterscope India
By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
The campaign is conceptualised by Havas Creative
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
The campaign is developed by TMG Creative Ltd.
The campaign has been executed across JR Ryogoku Station in Tokyo
The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with...
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
