By: Bhawana Anand
Last updated : February 07, 2018 10:34 am
While the demand for fabric prints is still negligible, there is some traction for the business. Most of the demand is coming in for short formats like backlit and frontlit displays
While the demand for fabric prints is still negligible, Girish is relieved that there is some traction for the business. Most of the demand is coming in for short formats like backlit and frontlit displays. “For hoardings we are printing a maximum of 10 feet size. For larger formats, the fabric will have to stitched together.”
He reckons that the fabric material is definitely not strong as PVC and not capable of bearing high wind pressures. He believes that the urban authorities should pro-actively promote alternative materials for outdoor advertising, and the industry itself should launch awareness initiatives with regard to use of eco-friendly materials.