‘As demand for green printing picks up, costs are bound to come down’

Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference held in Gurugram

Addressing a session on ‘Why OOH must go Green For Good – the Printing Perspective’ at the Delhi NCR Talks OOH Conference held in Gurugram on November 17, Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital Imaging stated emphatically that it is time that OOH went green before any strong action is initiated by Government to curb the use of PVC flex.

Proceeding further with their presentation, they provided various eco-friendly options available in the market that can replace PVC flex. However, while agreeing that the cost of going green is on the higher side, they reckoned that once the demand for green printing picks up there will be a reduction in prices.