We have already embraced technology contrary to popular myth: Suresh Balakrishna
By VJ Media Bureau - June 18, 2016
Presenting his topic on \"How technology can be a game changer for the Indian OOH industry\", Suresh Balakrishna, CEO, Kinetic South Asia & Middle East, shunned the belief that OOH is in a very nascent stage in terms of adopting technology.
According to his explanation further, technological tools like Kinetic I, SAS Kinetic etc are helping the agency to map consumer connect and social media effects. "We are also coming up with an app with audio and video recognition which can engage consumers through direct scanning process. Basically, technology should help us in three areas - relationships, transactions and ideations and we are already at it," Balakrishna concluded.