Vodafone leads the F1 buzz

Being the title Sponsor of the McLaren Mercedes team, Vodafone decided to leave no stone unturned in its bid to connect with the audiences in the race up to the Formula I event. The brand has added to the excitement by giving audience a real feel of the racing car. It has utilized the OOH medium mainly in two ways, one through hoardings in Delhi and two, through on-ground activations at various high-end malls in the capital.
 
A live size car and a dongle with 3D effect has been mounted on a hoarding. The tyres are original and made to look like they are running with the help of a motor giving it a feel of an actual race track. The flickering light boxes demonstrating the 3G speed further enhance the effect. The hoardings for the campaign are placed at arterial routes in the city such as  Panchsheel Crossing, Defense Colony, ITO Crossing, Karol Bagh Roundabout, Tilak Nagar and Bhogal Flyover.
 
The brand wanted to do something out of the box and not just have a static car; thus it decided to go digital this time and created an innovative Software. It is a first-of-its-kind innovation wherein the customers could get their picture clicked and in a jiffy could get it transformed to a Vodafone Mclaren Mercedes team member on the Racing Track. The audiences were then asked to upload their pictures with the high speed Vodafone 3G dongle which was automatically posted on the customer’s and Vodafone India’s Wall on Facebook.  There were other engagement activities like puzzles to keep the audiences hooked to the campaign.