Saibal Biswas joins MediBuddy as Head of Marketing
By M4G Bureau - June 28, 2022
“The HealthTech space is seeing unprecedented digital transformation and relentless innovation as it marches forward. Looking forward to embracing the new challenge and leveraging my past experiences in creating a distinct identity for MediBuddy,” says Saibal Biswas
Leading digital healthcare platform MediBuddy has announced the appointment of Saibal Biswas as Head of Marketing. With over 16 years of experience, Saibal will play a key part in the leadership team and will spearhead the Marketing efforts at MediBuddy and drive growth as the company expands its footprints at a pan-India level.
An alumnus of IIM-Calcutta, Saibal commenced his career with Godrej Consumer Products and has worked with Cavinkare and Philips India across both marketing and business roles.
In his stint at Amazon India, Saibal played a key role in growing the devices category and market share of Amazon’s key products like Kindle, Fire TV, and Echo. As Vice President, Marketing & Growth, International markets at Disney + Hotstar, Saibal was instrumental in building brand awareness for Hotstar amongst the Indian diaspora. Furthermore, he has also been the Vice President and Head of Marketing at Hopscotch post his stint at Hotstar.
On joining MediBuddy, Saibal Biswas, Head of Marketing, said “I am glad to be a part of a growing organisation such as MediBuddy. The HealthTech space is seeing unprecedented digital transformation and relentless innovation as it marches forward. Looking forward to embracing the new challenge and leveraging my past experiences in creating a distinct identity for MediBuddy as we move along.”
Commenting on the appointment, Satish Kannan, Co-Founder and CEO of MediBuddy, said “We are pleased to welcome Saibal to our team. His performances in high-pressure roles in previous stints augurs well for a flourishing and dynamic industry such as ours. His understanding and expansive experience will be of enormous value to our organization. We intend to scale up and expand MediBuddy’s presence and add to the current brand value.”
MediBuddy, which caters to all the healthcare needs of Indian households by connecting patients to verified doctors, and providing quick delivery of medicines, and a range of medical services to its users has always been at the forefront with its admirable marketing campaigns. To its credit, MediBuddy also bagged Marketing Campaign of the Year - #AapkaHealthBuddy & Award for Best Marketing Excellence in Health & Wellness Sector at The National Awards for Marketing Excellence.