By: M4G Bureau
Last updated : January 19, 2021 10:54 am
The agency has bagged the consolidated mandate following a multi-agency pitch
Zydus Wellness which includes the consumer wellness brands of Heinz India, has consolidated its media duties with Wavemaker India. Wavemaker India has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch.
Commenting on the retention, Ajay Gupte, CEO – South Asia, Wavemaker said, “I am extremely grateful to Zydus Wellness for renewing our partnership once again. We are excited to be a part of their growth journey focussing on product diversification and expansion. With our deep consumer insights along with digital and e-commerce, I am sure we will unlock newer growth levers for Zydus Wellness”.
“We are proud to work on Zydus Wellness brands for over 7 years and our partnership has only become stronger with time. This is a proof of our good work, passion and readiness for future. We thank them for trusting us with the new brands in their portfolio”, said Shekhar Banerjee, Chief Client Officer & Head – West, Wavemaker India.