By: M4G Bureau
Last updated : September 03, 2018 5:23 pm
Abilities like proficiency in delivering effective, data-driven, personalised plans helped the agency in winning this account
Spykar is among the top three denim brands in the country and has been at the forefront of the jeans-wear business both in terms of scale and innovation. It has denim apparel for men & women and is available pan-India across 220 standalone stores, across 140 cities and over 700 SIS (shop in shops) and 700 multi-brand outlets across 350 cities of the country. It is also available on its own ecommerce platform, apart from all online fashion portals.
Sanjay Vakharia, CEO Spykar, said, “Spykar has been India’s leading denim brand for 25 years. Great product coupled with wide spread distribution has given us exemplary growth. In the last 3 years, our revenues have doubled. This has encouraged us to pursue aggressive growth plans and we were looking for a partner who can help us in achieving our goals. We have selected Zenith after a comprehensive pitch process. They have dived deeply into our business and impressed us with their vision and proficiency in delivering effective, data-driven, personalised plans. Lifestyle clothing is a dynamic, high-growth business and we are sure that Zenith’s strategic insights will unlock new opportunities for us. Their culture of innovation is akin to our own and we look forward to working with them.”