By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Zenith now handles the brand’s media duties in 26 countries, which includes India.
“We are pleased to have won the business of Lactalis, a renowned global name in dairy products. The company shares our values, ambition and drive. Lactalis has a long-term vision for the Indian market; it stands for quality products and we would love to partner with them in building this category and market leadership. Our newly launched ROI+ proposition with advanced communications models and sharper focus on analytics, tech, data and consumer insights will take Lactalis even further in a high growth Indian dairy market. This win adds tempo to a great year where we have won significant businesses and consolidated operations”, says Tanmay Mohanty, Group CEO, Zenith India.