By: M4G Bureau
Last updated : September 07, 2020 10:54 am
The changes have been made to adapt dynamic situation of the media industry
Wavemaker India has announced changes in the executive leadership roles today, to adapt to the changing industry dynamics and to continue its dominant position in the media industry.
Premjeet Sodhi transitions into Chief Strategy Officer, Wavemaker India from his earlier profile of Chief Growth Officer. Premjeet joined Wavemaker in April this year after a 2-year stint with Mindshare Fulcrum as the agency head. Premjeet has rich experience of over 25 years spanning across many leading agencies where he has managed clients like Amazon, Reckitt, Kraft Heinz, Infoedge and many more. Premjeet’s understanding of evolving media and managing core client capabilities will continue to be a great contributor in his new role.
Sandeep Pandey, who leads Product and Strategy has been elevated as Global Head of Analytics where he will be driving Wavemaker’s global practice on analytics. Sandeep has been with GroupM for the last 15 years in leadership positions across APAC markets. Sandeep came on board with Wavemaker in 2014 as Asia Pacific head of marketing Effectiveness. Sandeep has served clients in automotive, pharma, banking, consumer goods, food & beverages, technology and other industries across India, Singapore, Australia, China, Malaysia, Japan and other key markets in Asia Pacific. Sandeep will continue to be based out of Gurgaon as he transitions into his global role.
Commenting on these changes, Ajay Gupte, CEO – South Asia, Wavemaker said, “This has been an extraordinary year that has challenged us in many ways. These changes are designed to enhance our position and enable us to drive continuous growth for our clients, teams and other stakeholders. I am excited about these changes and look forward to create some positive disruptions in the near future”.
Kishan, Premjeet and Vishal will report into Ajay in their new roles.