Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World, will share his insights and observations on "What will it take for Indian OOH to achieve double digit growth?” in his address at the Outdoor Advertising Convention (OAC) 2016, which will be held in at Hyatt Regency, Gurgaon, Delhi NCR during June 17-18 this year.

Vikram Sakhuja is a highly accomplished professional and thought leader with over 28 years of experience working with leading organisations, such as, P&G, Coca-Cola, Star TV and GroupM across media, brand marketing and marketing research verticals. An alumnus of IIT Delhi and IIM Calcutta, Vikram joined P&G in 1988 where he held positions in marketing research and media for over eight years. He then joined Coca-Cola where he went on to manage the brand marketing portfolio. After that he joined Star TV Network (Newscorp) as EVP Marketing to set up their marketing department.

In 2002, he joined the WPP group - first, as the Managing Director of MindShare South Asia; then was the CEO of GroupM South Asia for six years. From there, he took on the global role of WW CEO Maxus for two years.

In the latter part of 2015, Vikram joined Madison Media and Madison OOH as the CEO and Board Member.