By: M4G Bureau
Last updated : January 13, 2020 10:36 am
The brand is set to unleash its biggest marketing and communication drive via online & offline channels
upGrad has roped in Brand & Creative consultancy, Tilt Brand solutions, founded about 18 months back by Joseph (Joe) George, former Group Chairman & CEO, India and Regional President, South & Southeast Asia at MullenLowe Lintas Group.
The first phase in this roadmap is a marketing campaign targeted pan India across tier 1 and tier 2 cities, and across online and offline media. The marketing efforts would be directed to drive awareness and preference for upGrad as a brand as well as driving relevance for the need of lifelong learning and long-term career planning for working professionals; as upGrad believes that the current workforce will be in a state of redundancy in the next 12-36 months if they do not act now.
Added Joseph George, Founder Chairman & MD, Tilt Brand Solutions “This is a great category and we are dealing with a great bunch of involved professionals at upGrad. All of us at Tilt can’t wait to co-author with Ronnie, Mayank and team, a case study in this category.”