By: VJ Media Bureau
Last updated : December 05, 2017 6:53 pm
A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends
The Budget, by proposing a lower tax rate on income below Rs 5 lakh / annum, has paved the way for more purchasing power in the hands of consumers. Moreover, the 5% reduction in tax rate for businesses with turnover of less than Rs 50 lakh will also spur demand for a gamut of goods and services that will like lend new dynamism to the consumer market.
There is every likelihood of a good demand uptick in the rural markets in particular.