Last updated : December 05, 2017 7:01 pm
The five pillars having 20 facia and 10 cantilevers gave the brand ample scope for displaying all their schemes in an explicit manner .
Since these 5 pillars have 20 facia and 10 cantilevers, the brand has got ample scope for displaying all their schemes in an explicit manner which will be up for three months. This format has evolved with time in outdoor giving an opportunity to the client to advertise multiple brands to several people all at the same time, as the multiple facia's of the pillars serve as separate boards for separate products.
To make it more noticeable the figure 71 years is reproduced in one of the pillars through LED display. Fixing the LED on a canvas and maintaining was a very tough job on the part of the outdoor media owner Accord as it required very detailed monitoring.