By: Bhawana Anand
Last updated : June 04, 2020 11:30 am
Ram Jalan, Co-Founder & Consultant of DINTW sees a major shift in media consumption pattern
Ram, whose business is consulting with different categories of brands for redesigning their business strategies in sync with the modified consumers’ sentiments and market conditions, adds: “It is certain that old times aren’t coming back because of the behavioural shift taking place in consumers. TV consumption is going higher, digital & OTT consumption are at a peak and mediums like radio and OOH are facing a hit. Having said that, the brands will focus much more on their communications strategy and make the media choices.”