By: M4G Bureau
Last updated : January 27, 2022 10:54 am
The acquisition will broadbase Plan B Media’s offerings in the market
Plan B Media, one of the foremost OOH companies operating in Thailand, is acquiring the media businesses of two subsidiaries of Aqua Corporation Plc. The acquisition was approved by the Board of Plan B in a resolution passed on January 26. The resolution was reported to the Stock Exchange of Thailand where the company is listed.
Addressing a new conference in Bangkok on this development, Pinijsorn Luechaikajohnpan, managing director of Plan B, said: “Our board approved the 100% acquisition of advertising business from AQUA worth 2.9 billion baht, using our company's cash flow."
Bangkok Post quoted Pinijsorn as stating that Plan B's investment will contribute to the addition of Aqua’s 400 sites and 150 LED displays in its media portfolio. About 700-800 million baht in extra revenue can be expected from the investment.
The daily also quoted Pinijsorn as saying that having AQUA's advertising business will fulfil Plan B's OOH media segment, covering mass transit locations, billboards and digital advertising, department stores, supermarkets, convenience stores and airports.